KIA - SOUL BURNER: WATCH OUT SCION.

Kia’s hitting Toyota’s Scion brand right in its gut with the release of the CUV - a vehicle that looks like it might have stolen the Scion xB's soul. But then again go figure, Scion captured the youthful tuner market by doing plenty of grass roots marketing and engaging in car shows all across the nation.

Kia released this teaser shot today of what it’s calling the Soul Burner (very hardcore) concept. There are no details on the car and it will show off the small car’s range of personalization options.