MINI: MARKETING THAT WORKS

It's the holiday season in Europe, during which workers shut off their PCs and then vanish for like, a month. Many head for the water, and Spain's beaches are a popular destination. Given that there will be plenty of eyeballs congregating along the coasts, MINI has decided to give them something to look at by whipping up a Cooper that drives on water. This messianic MINI will be appearing at Spain's Mediterranean beaches throughout the vacation season. Not only is it a cool publicity stunt, it's also given us a possible answer to the question, "What would Jesus drive?"


Via: AutoGREEN