WHAT AN IDIOT? HONDA'S MARKETING NIGHTMARE.

A Roswell, New Mexico Honda dealership has run into a bit of a problem with its latest sweepstakes marketing campaign.

It apparently printed out 50,000 scratch-off tickets as part of a direct-mail campaign which was supposed to result in one $1000 grand prize winner. Unfortunately for the dealer and company responsible for implementing the marketing campaign, all of the tickets were in fact $1000 winners, and the mistake wasn’t caught until around 30,000 of them were mailed out.

Force Events Direct Marketing has apologized for the $30 million error, but it isn’t clear how they plan to make good on the error. Now this gets us wondering what's going to happen to both the dealership as well as the marketing company they hired.

Scary. Very scary.