WHITE IS LOSING ITS COOL.

For the last few decades the color white has been popular amongst the Asian community. Some have said that it's because it is more visible at night, pure and a neutral color that's easily blends. It's been so popular in fact that in Japan you can choose to go to your funeral in a white hurst and because of this and probably another hundred reasons it's been the longtime champ when it comes to colors sold for almost any vehicle.

White was popularized in the Japan in the ‘80s and early ‘90s, especially at Toyota, but a recent survey reveals how the king has lost its crown. A survey by Gulliver International, a major used car group in Japan, covering 1.34 million vehicles sold between 2000 and 2006, shows that…black is the new white.

In 2006, black represented 27 per cent of sales, Gulliver said, just a whisker behind white at 28 per cent. Reds and blues accounted for 21 per cent (down from 47 per cent in 1995). In the modern era, the Gulliver number crunchers calculated that black, silver and white represent 75 per cent of sales.

So give credit to Mazda, for one, for bucking the trend by making metallic green the theme color for the rated new Mazda2 (known as the Demio in Japan). Smart move?

Source: Gulliver Intl.