10 MOST SEARCHED FEATURES IN A CAR.

In December 2007, CarMax launched a new, innovative approach to the way consumers conduct vehicle searches on carmax.com based on research and customer feedback. The new vehicle search enables consumers to search based on a wide array of criteria including price, mileage, type, popular features and other options without having to first select a make and model. Another unique benefit allows online car shoppers the opportunity to combine the options they want.

Online shoppers can use the carmax.com website to search the company’s inventory of more than 25,000 new and used cars. The website showcases each vehicle with multiple photos, the no-haggle price, and information on features, options, fuel economy and customer reviews. In fiscal year 2007, carmax.com averaged more than four million visits per month. Additionally, approximately 70 percent of in-store customers visited the website before coming to the store.

Top Ten Vehicle Features Searched

1. Leather Seats

2. Navigation System

3. Sunroof

4. 3rd Row Seat

5. Seat Heater(s)

6. ABS Brakes

7. Cruise Control

8. Manual Transmission

9. TV/DVD

10. Power Seat(s)

Source: Car Max