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Wednesday, August 13, 2008

CADILLAC RUMORED TO PUT STS, DTS TO SLEEP?


Cadillac’s STS and DTS, nameplates which date back more than 30 and 60 years, respectively, both have cloudy futures. General Motors’ Hamtramck, Mich., factory that builds the DTS (which prior to 2005 was known simply as DeVille) is scheduled to switch over to Chevrolet Volt production in 2010. The STS (formerly known as Seville) is built at Cadillac’s Lansing, Mich., factory, which is expected to ramp up production of more hot-selling CTS variants.

Speaking to Bloomberg, auto consulting firm Planning Edge’s Alan Baum suggested that “people still want Cadillacs [but] they want a very different car.”

Source: Left Lane

With a coupe version of the CTS on the way and expected emphasis on more fuel efficient Escalades (which are built in Arlington, Texas, and Mexico), GM is remaining mum on rumors that the STS and DTS would be replaced with one model - potentially a smaller, more efficient car that would also replace the BLS sold globally below the CTS. Sales of the STS and DTS are down 24.7 and 13.9 percent, respectively, from 2007 year-to-date levels.

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